Updated: Mar 10
What IS Greenwashing???
Greenwashing is a way in which companies make something sound better than it actually is. Consumers now are willing to pay more for products that are more sustainable, eco friendly, natural, plant based and better for the environment, but, LARGE companies who create greener products....aren't always giving the whole truth about how they've gone about that process.
A Dictionary definition of greenwash:
disinformation disseminated by an organisation so as to present an environmentally responsible public image. "while they can be useful, these sorts of standards are sometimes used quite cynically—as corporate greenwash"
Greenwashing or "Green Sheen" is a form of marketing spin in which green PR (green values) and green marketing are deceptively used to persuade the public that an organisation's products, aims and policies are environmentally friendly.
Many large corporate structures use greenwashing as a way to repair public perception of their brand. The structuring of corporate disclosure is often set up so as to maximise perceptions of legitimacy.
While greenwashing is not new, its use has increased over recent years to meet consumer demand for environmentally friendly goods and services. The problem is compounded by lax enforcement by regulatory agencies such as the Federal Trade Commission in the United States, the Competition Bureau in Canada, and the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice in the United Kingdom.
Did you know???
Greenwashing Techniques used by companies include changing colours...
Using colours and images to convey that the product is eco-friendly or natural, when in fact there are very little differences between them. If it looks green, it's not necessarily green. Take for example this bottle of Coca Cola Life....(or Coke Green in the UK). They promote sweetness from natural sources such as Stevia....but in reality, it's no greener than a normal can or bottle of coke as there is just as much sugar as a regular bottle.