ย 

Transparency is the new consumer rights ๐Ÿ‘€ What is veganwashing?

Updated: Apr 3

With so many businesses making the headlines for things they didn't want us to know, it's not surprising that consumers want to know WHO it is we are supporting when we click the buy button.

Transparency is now high in demand, especially since fast-fashion companies have been making the headlines with stories uncovering the mistreatment and underpaying of employees. However, it's not just the fast-fashion industry that's pulling the wool over everyone's eyes! Corporate greenwashing is when a business makes claims regarding their 'impressive' sustainability, to quite simply distract us from their very unsustainable impacts. This term was coined in the 80's by environmental activist Jay Westerveld, but we think there is a new term that needs to be noted...veganwashing! What does 'veganwashing' mean? When a company introduces a plant-based option to their non-vegan menu or product range with the primary intention to raise their image, this takes business away from smaller independent Vegan founded businesses. Ultimately, the company's efforts to be seen as green and ethical, is nothing more than their latest marketing tactic to improve sales for ALL products. We have said many times, we are so happy that veganism is on the rise, and vegan options are normalising veganism which is fantastic. However, we do not need to 'keep the demand high' as so many of our community think. The majority of vegan option sales from non-vegan establishments are purchased by non-vegans who are trying the option. So, we can let the non-vegans enjoy the plant-based bites and keep the demand high, whilst we focus on the companies who truly care and ensure our money does not get funnelled back into animal exploitation. We want to know WHO we are buying from, not just what we are buying!


Take for example the big 4 supermarkets, being Vegan is only trendy in Veganuary. That means these 4 big supermarkets only produce excess plant based foods for the month of January, and by the end of the month....it's GONE!!!!


A perfect example would be the discount supermarkets like Aldi and Lidl....their sales of plant based foods saw a 500% SPIKE in sales for the month of January from 2021 to 2022. That means that they are doing the right thing by catering for the (already HUGE and getting bigger) Vegan community. We even helped with part of those sales because we went in and bought a variety of new products to try, some of which we still buy like their sausages, their southern fried no-chicken burgers amongst many others....the problem is....now that Veganuary is over for another year...so is the choice of products. In fact, more than half their 'new line' of vegan products is GONE! VANISHED! Until Veganuary 2023!!!


Being vegan, as we all know, is no longer a TREND....it's a lifestyle choice that many of us are making and sticking to it, making us more ethical, healthier, it's benefiting us, as well as the animals it saves....so why does being vegan, for many businesses, only matter in January of every year???


When you think about plant based foods, you automatically used to think of Quorn, or Linda McCartney now there there are SO MANY brands out there for vegans, that you're really spoilt for choice....there's The Vegetarian Butcher, Quorn, Linda McCartney, Alpro, Oatly, Gosh!, HECK, Koko, Pure Free From, Tofoo, Beyond Meat, Cauldron, Oumph!, Violife...to name but a few....but did you know that half of these brands are owned by larger corporations who's ethics don't align with what they're selling or promoting which is blatant veganwashing!!!


Our new research reveals that the UK's vegans are unwittingly supporting companies that are deeply involved in the meat and dairy industries.


As you gorge yourself on nut cheese and coconut yoghurt, your money could still be finding its way into the pockets of those who profit from animal exploitation.


We found this out from reading Ethical Consumer and as we are members, we felt we needed to share this with you....the consumer. So the below table is a list of well known brands. Column 1 is the brand.....column 2 is what they sell that's Vegan, column 3 is their 'Parent' company and column 4 is the non-vegan, non-ethical brands they also own under their 'umbrella'.

Now, correct me if I'm wrong...but how can a company like Violife, for example, be all about Vegan Cheese when their parent company invests in pharmaceutical companies that test on animals????


My biggest eye opener was The Vegetarian Butcher....I love the fact that their 'what the cluck' tastes like chicken but....I was shocked to see that The Vegetarian Butcher was owned by none other than......UNILEVER!!!


Isn't that the ULTIMATE Veganwashing ploy???


SO....when you next go into a supermarket...have a really good think about what you're putting in your mouth....and who owns it.....because you will find, that being vegan, and shopping vegan.....is a LOT harder than it looks!!!


And...if you happen to come across any TRULY VEGAN companies that aren't owned by these big companies.....send us an email and we'll create a blog/list of them to showcase that you can find companies out there that put their Vegan products first!!







10 views0 comments
ย