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  • Can we really be ethical if we're not buying Fairtrade?

    How difficult is it to buy Fairtrade easter eggs that can also be vegan? First of all....let's get a better understanding on what Fairtrade is supposed to mean? Wikipedia says that Fair trade is an arrangement designed to help producers in growing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and environmental standards. The movement focuses in particular on commodities, or products that are typically exported from developing countries to developed countries, but is also used in domestic markets (e.g., Brazil, the United Kingdom, and Bangladesh), most notably for handicrafts, coffee, cocoa, wine, sugar, fruit, flowers, and gold. The fairtrade movement has been going now for 28 years and has become an everyday symbol that people look for on products in supermarkets. We find it on everything from Bananas, chocolate, biscuits, wine, clothes even ice cream...but how easy is it to find a an easter egg that it truly fairtrade? We've probably all seen the recent Dispatches on Channel 4 about our favourite chocolate manufacturers non-ethical practices. Cadbury have been caught using cacao producers who are employing child labour to harvest their plantations, because the farmers are not being paid a fair wage by Mondelez International for the cacao they produce, and cannot employ adult workers. When approached by a Channel 4 investigator, Mondelez could not comment on the videos shown to them on the episode, but it shows that, since Cadbury have been taken over by these MASSIVE corporations, they are embroiled in this mess that would never have happened had they stayed true to their roots of being a family business. If we don't buy Cadburys £1 easter eggs....what else should we be buying??? Just because chocolate is cheap, doesn't necessarily mean it's good!! As a kid I LOVED a Wispa, or a FUSE...or even a Spira and now as an adult I love Whole Nut, but I can guarantee that I will NOT be buying Cadbury chocolate again. So, what can we buy instead and why is fairtrade chocolate a premium price? As previously mentioned, fairtrade means that producers get a fair wage for what they produce. They provide manufacturers with tonnes of cacao beans to cope with the increased demand for chocolate, especially during easter....but, from watching the Dispatches documentary, the below image shows how little the cacao farmer gets paid from the average 100g bar of chocolate.... Unfortunately these figures are from 2015 and are even less today!!! The average wage a cacao farmer gets from 1 bar of chocolate in 2022 is as little as 12p. Cadbury may be the go-to for kids easter eggs, but maybe we should be looking elsewhere and thinking about companies that really do believe in fairtrade ethical practices, or even those that have their own Cacao Plantations such as Hotel Chocolat which means that everyone who works on these plantations gets paid exactly what they should be...a fair wage!! Here are 9 fast facts about Fairtrade Chocolate that we need to know!! Green & Black's Chocolate Bar was the FIRST Fairtrade chocolate of its kind in the UK. Unfortunately it is now owned by Mondelez International (the company who now owns Cadbury). MOST Cacao farmers have NEVER tasted a bar of chocolate!! BUT, farmers from a Fairtrade-certified co-operative in Ghana own 44% of the 'Divine' chocolate company. Launched in 1998, it went down in history as the first farmer-owned confectionery brand in the UK. Cacao can only grow well in very specific conditions. The ideal climate for growing cocoa is hot, rainy, and tropical, with lush vegetation to provide shade for the cocoa trees. Ghana and Côte d’Ivoire are the top selling countries, with Côte d’Ivoire supplying 40% of the global trade. It takes around 5 years for cacao trees to grow pods. With proper care, cocoa trees begin to yield pods at peak production levels by the 5th year and they can continue at this level for 10 years. But for all this hard work, cocoa farmers gain very little from a very profitable global cocoa trade. Most cacao farmers earn less than $1 a day (about 75p). But don't be fooled...this is for the 'premium' chocolate. The average age of a cacao farmer is over 50....and the youngest labourers are aged 11-13 (usually the farmer's children). There are 100s of fairtrade chocolate products in the UK Fairtrade chocolate makes up 12% of ALL chocolate sales in the UK A quarter of fairtrade cacao farmers are actually WOMEN Lastly, here are a few of the choices of Fair Trade and vegan easter eggs for 2022 Divine Luxury 70% Dark Chocolate Easter Egg with Dark Mini Easter Eggs - 260g www.theethicalsuperstore.com £6.99 Hotel Chocolat 70% Dark Chocolate Easter Egg 150g www.hotelchocolat.com £10 Aldi's Mosher Roth FREE FROM Salted Caramel Egg with hidden Truffles www.aldi.co.uk £4.49 Co-Op Irresistible Fairtrade Hand Finished Raspberry Ruby Egg 295g www.coop.co.uk £8 All that remains to be said is....think about your easter egg choices before you go and buy the £1 ones in bulk....and HAPPY EASTER!!!

  • Transparency is the new consumer rights 👀 What is veganwashing?

    With so many businesses making the headlines for things they didn't want us to know, it's not surprising that consumers want to know WHO it is we are supporting when we click the buy button. Transparency is now high in demand, especially since fast-fashion companies have been making the headlines with stories uncovering the mistreatment and underpaying of employees. However, it's not just the fast-fashion industry that's pulling the wool over everyone's eyes! Corporate greenwashing is when a business makes claims regarding their 'impressive' sustainability, to quite simply distract us from their very unsustainable impacts. This term was coined in the 80's by environmental activist Jay Westerveld, but we think there is a new term that needs to be noted...veganwashing! What does 'veganwashing' mean? When a company introduces a plant-based option to their non-vegan menu or product range with the primary intention to raise their image, this takes business away from smaller independent Vegan founded businesses. Ultimately, the company's efforts to be seen as green and ethical, is nothing more than their latest marketing tactic to improve sales for ALL products. We have said many times, we are so happy that veganism is on the rise, and vegan options are normalising veganism which is fantastic. However, we do not need to 'keep the demand high' as so many of our community think. The majority of vegan option sales from non-vegan establishments are purchased by non-vegans who are trying the option. So, we can let the non-vegans enjoy the plant-based bites and keep the demand high, whilst we focus on the companies who truly care and ensure our money does not get funnelled back into animal exploitation. We want to know WHO we are buying from, not just what we are buying! Take for example the big 4 supermarkets, being Vegan is only trendy in Veganuary. That means these 4 big supermarkets only produce excess plant based foods for the month of January, and by the end of the month....it's GONE!!!! A perfect example would be the discount supermarkets like Aldi and Lidl....their sales of plant based foods saw a 500% SPIKE in sales for the month of January from 2021 to 2022. That means that they are doing the right thing by catering for the (already HUGE and getting bigger) Vegan community. We even helped with part of those sales because we went in and bought a variety of new products to try, some of which we still buy like their sausages, their southern fried no-chicken burgers amongst many others....the problem is....now that Veganuary is over for another year...so is the choice of products. In fact, more than half their 'new line' of vegan products is GONE! VANISHED! Until Veganuary 2023!!! Being vegan, as we all know, is no longer a TREND....it's a lifestyle choice that many of us are making and sticking to it, making us more ethical, healthier, it's benefiting us, as well as the animals it saves....so why does being vegan, for many businesses, only matter in January of every year??? When you think about plant based foods, you automatically used to think of Quorn, or Linda McCartney now there there are SO MANY brands out there for vegans, that you're really spoilt for choice....there's The Vegetarian Butcher, Quorn, Linda McCartney, Alpro, Oatly, Gosh!, HECK, Koko, Pure Free From, Tofoo, Beyond Meat, Cauldron, Oumph!, Violife...to name but a few....but did you know that half of these brands are owned by larger corporations who's ethics don't align with what they're selling or promoting which is blatant veganwashing!!! Our new research reveals that the UK's vegans are unwittingly supporting companies that are deeply involved in the meat and dairy industries. As you gorge yourself on nut cheese and coconut yoghurt, your money could still be finding its way into the pockets of those who profit from animal exploitation. We found this out from reading Ethical Consumer and as we are members, we felt we needed to share this with you....the consumer. So the below table is a list of well known brands. Column 1 is the brand.....column 2 is what they sell that's Vegan, column 3 is their 'Parent' company and column 4 is the non-vegan, non-ethical brands they also own under their 'umbrella'. Now, correct me if I'm wrong...but how can a company like Violife, for example, be all about Vegan Cheese when their parent company invests in pharmaceutical companies that test on animals???? My biggest eye opener was The Vegetarian Butcher....I love the fact that their 'what the cluck' tastes like chicken but....I was shocked to see that The Vegetarian Butcher was owned by none other than......UNILEVER!!! Isn't that the ULTIMATE Veganwashing ploy??? SO....when you next go into a supermarket...have a really good think about what you're putting in your mouth....and who owns it.....because you will find, that being vegan, and shopping vegan.....is a LOT harder than it looks!!! And...if you happen to come across any TRULY VEGAN companies that aren't owned by these big companies.....send us an email and we'll create a blog/list of them to showcase that you can find companies out there that put their Vegan products first!!

  • GREENWASHING.....Small Eco Companies facing BIG Nightmares!!!

    What IS Greenwashing??? Greenwashing is a way in which companies make something sound better than it actually is. Consumers now are willing to pay more for products that are more sustainable, eco friendly, natural, plant based and better for the environment, but, LARGE companies who create greener products....aren't always giving the whole truth about how they've gone about that process. A Dictionary definition of greenwash: noun disinformation disseminated by an organisation so as to present an environmentally responsible public image. "while they can be useful, these sorts of standards are sometimes used quite cynically—as corporate greenwash" Greenwashing or "Green Sheen" is a form of marketing spin in which green PR (green values) and green marketing are deceptively used to persuade the public that an organisation's products, aims and policies are environmentally friendly. Many large corporate structures use greenwashing as a way to repair public perception of their brand. The structuring of corporate disclosure is often set up so as to maximise perceptions of legitimacy. While greenwashing is not new, its use has increased over recent years to meet consumer demand for environmentally friendly goods and services. The problem is compounded by lax enforcement by regulatory agencies such as the Federal Trade Commission in the United States, the Competition Bureau in Canada, and the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice in the United Kingdom. Did you know??? Greenwashing Techniques used by companies include changing colours... Using colours and images to convey that the product is eco-friendly or natural, when in fact there are very little differences between them. If it looks green, it's not necessarily green. Take for example this bottle of Coca Cola Life....(or Coke Green in the UK). They promote sweetness from natural sources such as Stevia....but in reality, it's no greener than a normal can or bottle of coke as there is just as much sugar as a regular bottle. The use of 'eco' wording.... Using words that give the impression that the product is more sustainable by being 'eco' or 'bio' but without having any real meaning. For example, making water bottles smaller, therefore using 'less plastic' when in actuality....it's still plastic. Or....Huggies Pure & Natural nappies (diapers)....they claim to be "A super premium nappie that includes natural, organic materials and ingredients to provide gentle protection for new babies, as well as initial steps toward environmental improvements, without sacrificing performance." According to Kimberley Clark, they're made from Organic Cotton (but the only organic material is located on a part of the nappy that does NOT come into contact with a baby's skin). The liner includes "natural Aloe & vitamin E materials from renewable sources" as well as containing SAP (Sodium Poluacrylate) which has been banned from tampons since 1985 dues to its involvement in toxic shock syndrome in women, as well as being lethal to cats when it is inhaled. If that still sounds safe to put on your babies bottom be warned that it also can cause severe nappy rash and bleeding. The packaging is made from 20% post-consumer recycled materials, which suggests that 80% of it, is NOT. So, the plastic that isn't even in the nappy (just the packaging) is 20% recycled. What does that have to do with the eco-friendliness of the actual product??? NOTHING!! Therefore pure & natural nappies....is just a greenwashing example of their NORMAL nappies, in green packaging. Did You Know??? The Lesser of 2 Evils This happens when the green claim is true, but hides the greater risk or impact and distracts the true nature of the product. Take for example this American Spirit Tobacco...they claim it is made from 100% Organic Tobacco Leaves (this statement is true)...great, smokers must think...it's organic, it's natural....but it still causes Cancer. There are many many companies out there who want you to believe that what they sell is better for you....but their techniques and processes say otherwise, this is why we as a company try to champion Small UK Businesses for our products, because they take the time to look at every little ingredient and process that goes into making a soap, or a shampoo or a bath bomb, or a beard oil.... HOW TO SPOT GREENWASHING WHILE OUT SHOPPING WHAT YOU CAN DO TO HELP US SPOT GREENWASHERS..... Have you seen a product/service that 'greenwashes' the consumer??? Maybe a laundry liquid, a bottle with 'less plastic' anything that has suddenly changed colour to a more natural looking lie....hashtag #greenwashing and call out those companies who you believe are leading consumers down a not so friendly 'eco friendly' path.

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  • Eco Friendly Products | Amari Wild

    Skincare Checker SHOP OUR FAVOURITES PURE AS NATURE GROOMING PRODUCTS With our range of hair & skin care products, you can create a plastic-free, eco-friendly grooming routine! ​ Contains natural ingredients to keep your skin supple and smooth. It also keeps your hair looking its best. Shop Now ORGANIC HAIRCARE Natural, vegan, and cruelty-free haircare products made with natural ingredients to cleanse, condition, and hydrate your hair. All of our natural haircare is supplied in eco friendly packaging that can be recycled, reused or refillable to help reduce waste. Shop Now Refill Reuse Repeat Our eco-friendly refills, including cleaning, household and beauty products. Single use plastic free, reusable and made with 100% natural ingredients. Refill Now SUSTAINABLE LIVING FOR YOU & THE PLANET NATURAL BATH & SHOWER Shop Now Shop Now Shop Now ECO DENTAL CARE NATURAL DEODORANT Shop Now Shop Now Shop Now ON THE GO ECO KIDS HOME & LIFESTYLE MOST POPULAR EXCLUSIVE Quick View Pink Clay Facial Masque Bar Regular Price £8.00 Sale Price £7.00 £7.00 / 25g £7.00 per 25 Grams Add to Cart NEW Quick View Taste The Rainbow Bath Bomb Price £4.00 Add to Cart NEW Quick View Pink Peppercorn Handmade Soap Price £5.00 Add to Cart NEW Quick View Coconut Kisses Bath Bomb Price £4.00 Add to Cart EXCLUSIVE Quick View Pink Clay Facial Masque Bar Regular Price £8.00 Sale Price £7.00 £7.00 / 25g £7.00 per 25 Grams Add to Cart NEW Quick View Taste The Rainbow Bath Bomb Price £4.00 Add to Cart NEW Quick View Pink Peppercorn Handmade Soap Price £5.00 Add to Cart NEW Quick View Coconut Kisses Bath Bomb Price £4.00 Add to Cart Looking For Sustainable Gifts ? Gift consciously with our wide range of ethical & eco-friendly gifts. There's so much to choose from and each gift is truly unique as they are created by independent UK brands that care about our planet. We've created specific categories to help you find the perfect eco gifts for all your friends and family. FOR HIM Shop Now FOR HER Shop Now FOR KIDS FROM $50 ECO-KITS FROM $50 GIFT CARDS SHOP NOW JOIN OUR TRIBE 10% Off Your First Order Sign up to the newsletter to receive the latest news , offers and promotions GET 10% OFF Thanks for signing up *Full price items only For full terms and conditions click here

  • OCH VEGAN | Amari Wild

    We don’t have any products to show here right now. OCH VEGAN Our soaps are 100% vegan, made using only plant-based oils and butter, essential oils and botanicals, and then packed with minimalistic paper band An important note – you don’t have to be vegan to use our soaps! Sort by NEW Quick View Rich Butter Body Butter Price £12.00 Add to Cart NEW Quick View Brain Wash'd Shampoo & Conditioner Bar Price £9.00 Add to Cart NEW Quick View No Snow Shampoo & Conditioner Bar Price £9.00 Add to Cart NEW Quick View Sun Kissed Shampoo & Conditioner Bar Price £9.00 Add to Cart NEW Quick View Raspberry Lip Balm Price £4.00 Add to Cart NEW Quick View Woodland Handmade Soap Price £7.00 Add to Cart NEW Quick View Rainbow Handmade Soap Price £7.00 Add to Cart NEW Quick View Halite Himalaya Handmade Soap Price £7.50 Add to Cart

  • OUR STORY | Amari Wild

    RECONNECTING HUMANS WITH NATURE OUR STORY - MISSION - VALUES - SUPPORT MEET AMANDA & CERI We are an LGBTQ+ Couple who are Geordies and live in Newcastle Upon Tyne . We are massive animal lovers and we follow a plant based diet for our health and the animals. ​ ​ We love to go on adventures with our 2 dogs Lolly & Memphis, being outside and enjoying nature.The beach is our happy place, as both of us being Earth signs we feel such peace and tranquility there. ​ ​ Ceri is a keen photographer and Amanda loves to setup her telescope in the dark sky areas of Northumberland and Yorkshire and capture some 'out of this world' astronomical sights. ​ ​ ​ Where it all began... ​ Our love for animals, the planet and helping others is what inspired us to start our own business.​ ​ We started our zero waste journey 5 years ago after we changed our cleaning business to be 100% ECO. ​ ​ We started to make changes within our home, business and lifestyle but found that we were having to use supermarket branded products that were expensive, single use plastic and not ethical as there was limited options for reusable, refillable, ethical and affordable products. ​ We found many small UK based businesses making handmade products that were just what we had been looking for. ​ So we decided to setup an eco natural online shop to provide people with the option to buy natural, eco-friendly, reusable, affordable products to help them to make the changes to to become eco from the comfort of their own home. ​ ​ So in 2020 during lockdown, Amari Wild was born (Amari- taken from both our names) and meaning ETERNAL in Hebrew and Wild meaning to live or grow in the natural environment. ​ ​ Amari Wild have set out to change the way people consume everyday products and think about their waste. ​ We offer people a zero waste solution on their everyday essentials by providing only the very best choice of products for you, your family and home, making sure they are e thically sourced, handmade in the UK with 100% natural ingredients, cruelty free, single use plastic free, plant based and sustainable. ​ ​ We believe Eco friendly products shouldn't cost the earth, quite literally! ​ ​ So why not have a browse in our shop to get you started on your eco journey or have a read of our blogs to give you tips on where to begin... ​ Welcome to Amari Wild :) ​ MISSION AND VALUES Our mission is to help others to make small changes that make a big difference in their life and to the planet. We aim to do this by helping as many people as possible to swap to more eco friendly alternatives to save them money, have less toxins in their home, reduce plastic waste and to reduce their carbon footprint. ​ Whether this be by providing an eco friendly product in our shop or help and support on where to start, as it can be very overwhelming knowing where to begin or what to buy and not all brands and products are as transparent as they seem, and you don't want to be caught out by the greenwashing. ​ As a small UK business we want to help support other small UK businesses so our promise to you is that we will only sell products that are handmade in the UK by businesses that share the same ethics and values as we do. ​ All the products we sell are made with 100% natural ingredients and are cruelty free, as testing on animals goes against EVERYTHING we stand for. ​ Our aim is to provide as many reusable & refillable products as possible thus helping to reduce plastic and landfill waste and keeping our oceans plastic free. ​ We sell skincare and household products with a zero waste loop system (find out more here)​ . ​ Join us on our journey to make the world a cleaner, greener place to live by joining the Amari Wild Tribe and taking one step closer to being an ECO-warrior! HOW WE SUPPORT FAR PLACE ANIMAL RESCUE Farplace started small in 2002 taking in animals at their Farplace home in beautiful Weardale, Northumberland. ​ They registered as a charity in 2008 and since them, they have grown over the years, so they now have an animal care team of 3 full time staff, extensive vet costs, land purchase of woodland and fields that are used for both wildlife habitat creation and horse rescue. They have stables and a wildlife experience zone for the public footpath that crosses their land, with bird hide and a range of different habitats. They have a great management team and their events and shops programmes are growing rapidly, to hasten the day they can open more rescue centres. ​ We hope you will join us in their journey. ​ Their charity number is 1126812 Their Scottish charity number is SCO47720 You can visit them at www.farplace.org.uk ​ We found out about what Farplace does by joining a Vegan group on Facebook. What they did resonated with us in a huge way because, believe it or not Lolly & Memphis are both rescues too. ​ We wanted to help this charity in any way we could so we decided that for every purchase a customer makes, 10% of that order (every order) will be donated to the charity. ​ We hope you agree with us when we say that, this charity is deserving of a little help and you will join us in our efforts to raise awareness of these neglected animals.

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